Less administration. More entrepreneurship.
We automate financial tasks and make your figures immediately clear. This way, you have time left for your business and know where you stand.

From a messy Excel sheet to clear insight at a glance. This is how we do it:
Many small businesses have more data than they realise. Invoices, sales figures, inventories, customer data: it’s all there. Just not in the place it needs to be, not in the form it requires, and certainly not in an overview that truly helps you as an entrepreneur to steer.
True Insight Studio solves that. We structure, visualise and implement, so that you can finally make decisions based on facts rather than feelings. We call that data-design: the combination of technical structuring, financial understanding, and a keen eye for how information is best presented.
We work step by step: from an initial scan of your data situation, to setting up a working structure, to ongoing support if you need it. Everything in consultation, always tailored to you.
What can we do for you?
From fragmented data to clear insight — practical, personal and well-designed.
Our services
We usually work step by step. With the Clarity Scan we first map out the situation, during the Foundation Build we set up the right structure and with Ongoing Support we ensure everything keeps working and we grow with your needs. This way, we build together towards insights you can rely on today and tomorrow.
Bespoke Solutions
Your question is central, whatever it may be.
Do you have a specific data question that doesn't neatly fit into a package? Good. We are happy to think along. Think of building interactive dashboards, financial analyses, SQL queries, data management or merging separate datasets. Just come by with your question.
How we work
We always start by listening. We want to understand what is happening in your company before we advise anything. Then we work step by step: always concrete, always executable, and always without jargon.
We do not sell software and have no interest in a specific system. We always choose what best fits your situation and budget. And we do not stop there. We also really set it up, so that it is not just a good idea, but something you can rely on daily.

Meet our arTISts!
Tjeu Thiemann
Founder and Finance Coach
Ali Reza Moradi
Founder and Data Designer
We make data understandable.
From scattered data to better decisions.
Contact us now to gain more insight into your own business, so that you can make confident choices based on facts, not feelings.
Frequently asked questions
We help you step by step in converting raw data into clear insights through three core phases: the Clarity Scan (a quick analysis of your current data situation), the Foundation Build (structuring data and building dashboards) and Ongoing Support (ongoing support and monitoring of data quality). In addition, we offer customised solutions for specific questions, such as financial analyses, SQL queries, and linking different systems.
A Clarity Scan typically takes two weeks. You will receive a visual report with a concrete score of your current data situation and a clear plan with recommendations to make your data really work for you.
No, quite the opposite. We take care of the technical structuring and 'data design', so you get an overview that is intuitive and understandable for everyone within your company, without the need for technical knowledge.
No, we are completely independent and do not sell software. We look at what best fits your current systems and budget. We link the sources you already have (such as CRM, accounting, or inventory) to achieve the best insights.
With our Ongoing Support, we remain your fixed partner. We monitor data quality, assist with new questions, and scale the reports with your growth. This can be flexible on an hourly basis or for a fixed monthly price.
We adhere to strict security protocols and operate fully in accordance with GDPR guidelines. In most cases, we build the dashboards and structures within your own trusted (test) environment (such as your own Microsoft or Google environment). This way, you always remain the owner of your data and retain full control over who has access.
We specifically focus on small and medium-sized enterprises that have the data but do not yet have the structure to really act on it. Whether you are a growing webshop, a manufacturing company, or a business service provider: if you want to make decisions based on facts rather than feelings, we can help you.
Many data overviews are technically correct but visually unreadable. By applying 'data design', we translate complex figures into visual dashboards that tell you at a glance how your business is doing. The goal is that you can immediately see where the opportunities and bottlenecks lie, without having to read a manual first.



