About us
We, Tjeu Thiemann and Ali Reza Moradi, saw companies that work hard but lack a good overview. Data that is everywhere but never really comes together. And decisions that are made based on gut feeling, simply because insight is lacking. We have both experienced this up close. Often having been in that position ourselves.
At some point we thought: this can be better. Not with thick reports or standard frameworks, but by simply setting it up properly. By thinking along and actually solving it. This is how True Insight Studio was born.
"Two people with a background in finance and data. Founded because we saw that it could be better."
Ali Reza Moradi
Ali Reza is someone who quickly sees how things fit together. From his financial background, his interest soon grew towards data and systems, and especially how to make them work together in a smart way.
In practice, he worked with all kinds of environments, from relatively simple to quite complex, where data was scattered and systems did not automatically connect to each other. That is precisely where his strength lies: creating an overview where there was none before.
He ensures that data is not only correct but also truly usable. That systems fit together logically and that insights do not get stuck but can simply be used.
Who are we?
Tjeu Thiemann
Tjeu naturally looks at the bigger picture. With a background in finance and business administration and a strong interest in strategy and sustainability, he has always been concerned with the question: how do you actually make good decisions?
In his work, from accountancy to a role where he was ultimately responsible for the financial side of an organisation, he saw how often that is difficult. Not because there is no data, but because the overview is lacking. Because numbers do not come together or are not clear enough to really steer.
That is exactly what he focuses on. Reducing things to the core, providing structure and ensuring that you can see what is happening again, so that you can make choices with confidence.
Together
We have both seen up close how things can go wrong when insight is lacking and how nice it is when it is indeed correct. That is why we keep it simple. Not because it is easy, but because it often works better. We build things that are correct, provide an overview, and keep working, so that data is not something you stumble over, but something you can rely on.
Why True Insight Studio?
At one point, we noticed that many companies actually face the same issues.
On one hand, you have large agencies. Good, but often heavy, expensive, and not really made for smaller organisations. On the other hand, you have specialists who do one thing well but miss the bigger picture. And then there are the accountants. They understand the numbers, but are simply not set up to structure data or connect systems.
In between, there was a clear place for us. We actually combine those worlds. We understand what numbers mean, but also how to make them workable. We think along, but we also execute. Not bigger than necessary, not more complicated than it needs to be.
What we stand for
Simplicity over complexity
We always choose the solution that works best, not the most impressive.
Honesty over sales
We have no interest in an expensive tool or a long process.
Execution over advice
We roll up our sleeves and really set it up.
Personal contact over project management
You always talk to Ali or Tjeu, not an intermediary
Design over functionality alone
Data must not only be correct but also understandable
What makes us different?
03.
Design + Technology
Not just beautiful dashboards, but also working, maintainable systems
02.
Implementation + Maintenance
We solve it and remain available after it has been set up
01.
Finance + Data
We understand what the numbers mean: not just how to visualise them
04.
Personal + Professional
Direct contact, no suit, no jargon: just a good result
We are also completely independent of software suppliers. We earn nothing from recommending an expensive system. We always choose what best fits your situation, even if that is just a better Excel.
Our characteristics
Who do we work for?
How do we tackle problems?
We work with companies that feel there is more to be gained from their data. Often, these are smaller organisations where a lot is happening, but where there is a lack of overview. Where work is done with separate files, different systems, and no fixed structure. Companies without their own data or IT team, who are looking for someone who understands it and solves it.
We ourselves have a strong affinity with sectors such as creative companies, retail, and e-commerce, but ultimately we work with anyone who has a serious issue. In practice, we usually speak directly with the owner, director, or the person responsible for finance and operations. Just direct, without fuss.
We start by listening. First understand, then advise. After that, we work step by step: from analysis to solution, and from solution to a workable situation.
We keep it clear, say it as it is, and do not use complicated language if it is not necessary. If something can be improved, we say so. And if something is not needed, we say that too.